Posts

How To Ace An Agile Sales Sprint

Have you found as you’ve got older you’ve become obsessed with self-development? I continue to strive for a happier, healthier more developed me. I test new techniques and tactics, with an unbiased outcome mentality. I use the Kaizen approach of…

Why Agility Is Vital In Every Aspect Of Sales Leadership

Flying Past The Barriers Have you ever watched a fly as it tries to make its way out of a room? It has a clear goal, it wants to get to the open air, where it can be free to…

Managing a Global Sales Team and Looking After a Newborn Baby – What’s the Difference?!

What's the difference between managing a global sales team and raising children?

Predictions for 2017 from performance and affiliate marketing experts

Performance marketing is a living, breathing, ever-changing thing, as anyone in the industry can tell you. Keeping up with the latest trends is an absolute must in order to stay at the top of the game, for advertisers and networks…

How to Measure the Success of Mobile Video Ads

With developments and demands on the rise, video is becoming an increasingly popular format for advertisements and is poised to take over the more traditional static format. Static ads still currently dominate ad placements, but one in four media professionals…

Should European Advertisers and Publishers Be Worried About Mobile Ad Blockers?

With the adoption of mobile devices growing twice as fast as the global population, 2/3 of the world population will own a mobile device in only 4 years. In 2020, more people will have mobile phones (5.5B) than electricity (5.3B), running water (3.5B),…

Ad Blocking in UK: Here to Stay or Gone Tomorrow?

With Europeans often regarded as being more sensitive to information privacy, are United Kingdom consumers any more likely than their American counterparts to install ad blocker software on their mobile phones? According to TUNE research, the answer is yes, but…

Finding Velocity and Quality: Customer Acquisition for Social and Mobile Games

Here's the video from one of my first speaking sessions at CasualConnect in 2013. In the past, game developers thought of customer acquisition in fairly abstract terms. In 2013, customer acquisition isn't abstract at all, and developers need to understand…

Everyone Has a Work Christmas Party Story… What’s Yours?

One out of every 10 people has an embarrassing Christmas story from work parties—here’s mine. In the U.K. it’s all about Christmas parties: drinking, eating, drinking, socialising, drinking, best dance moves, and drinking a little more. I remember my first…