Posts

What you need to know about conversion rate optimization

Conversion rate optimization (CRO) draws in new customers, gives existing customers a better user experience, and ultimately, increases profits. It’s one of the most effective tools at your disposal, doing the heavy lifting in turning casual website visitors into loyal…

Three Key Things Needed to Scale a SaaS Company

Scaling a SaaS company means growth, but it’s rare that new customers just flood in without working on the fundamentals of your business. Some of the challenges of scaling a SaaS company include: Cashflow - Scaling requires investment in multiple…

Kaizen – An Incremental Method to Achieving Revenue Growth

Small Changes That Make a Big Difference I’m excited to tell you about another approach I've implemented at many start-ups to driving revenue growth and help them achieve their next level growth milestones. No matter at which stage of your…

Keeping Up with Klopp: How the Liverpool Coach Can Help Start-up Founders to Achieve their Next Stage of Growth

Thirty years is a long time.  A very long time.  Finally, though, Liverpool FC have delivered their promise.  The league title, famously their first in the Premiership era, has been secured.  It looked for a while that a global pandemic…

Crossing cultures – The importance of understanding U.S. and European markets

It’s getting late but it’s never too late to say yes! I remember the first deal I closed with a U.S. client. I received a Skype message at about 10.30pm my time. “So, we appreciate all the time you’ve put…

Take your time with what you need, get what you desire now

In a world full of pain, let’s sell hope This isn’t a fluffy message about how we should all be striving for world peace. Of course, that’d be great but we’re not in a Miss (or Mr) Universe competition, we’re…

No questions, no messing around, your sales and marketing need to be aligned!

Why? Some people think that sales people can be rude, too quick to get to the point and have absolutely no sense of how to build a relationship. They picture a fruit and veg LAD in London shouting “3 pound…

Why you can’t rely on the gift of one big sale this Christmas

Beautiful wrapping, this one seems like a winner! You pick it up and give it a little shake but you just can’t wait. It looks epic! Two quick tears and you catch your first glimpse. It’s… it’s… it’s… another box.…