Commercial founder · Product commercialisation · International growth

I turn commercial opportunities into scalable technology businesses.

I identify where businesses are leaving value on the table, work with technical teams to build products that solve the problem, and create the go-to-market engines that turn them into revenue.

Talk about an opportunity →See how I work

20+ yearsCommercial growth, partnerships, technology and international expansion

Idea → revenueFrom market opportunity to product, customers, investment and scale

AI founderBuilt and commercialised ChatBet, an agentic AI technology venture

HOW I CAN HELP

From a commercial opportunity to a business that grows.

Sometimes the challenge is finding the market. Sometimes it’s shaping the product, unlocking a new revenue stream, landing the first customers or building a growth team. I work hands-on across the journey.

01 / BUILD

Commercial co-founder & venture building

Partner with technical founders to validate demand, identify a commercial wedge, shape the offer, win design partners, establish the operating model and prepare the business for investment.

02 / SCALE

GTM, revenue leadership & international expansion

Build sales strategies, enterprise pipeline, local market entry, revenue operations, partnerships and accountable commercial teams that can grow beyond founder-led selling.

03 / PRODUCTISE

AI transformation & new-product monetisation

Find high-value customer or internal workflows, translate commercial problems into product opportunities, collaborate with engineering and launch measurable, repeatable solutions.

04 / OPTIMISE

Revenue growth & money left on the table

Assess the customer journey from acquisition through activation, conversion, retention and expansion. Fix underperforming processes, unlock partner distribution and improve unit economics.

THE COMMERCIAL GROWTH ENGINE

Four connected revenue levers. One accountable strategy.

I combine customer understanding with sales execution, positioning, channel partnerships and customer success — then measure where the growth actually comes from.

01. Enterprise sales

ICP, account targeting, buyer discovery, pipeline management and deal execution.

02. Brand & inbound

Positioning, category education, thought leadership and demand generation.

03. Partnerships

Integration, channel distribution, strategic accounts and international market access.

04. Customer expansion

Onboarding, adoption, performance, retention and land-and-expand growth.

WHY I’M BUILT THIS WAY

I learnt how to sell ideas, how to scale products and eventually how to build companies around opportunities I could see.

I started in London’s brand and advertising world. I was interested in more than winning one campaign: I wanted to know when something created for a client could become a reusable service or product. That instinct took me to Israel, where I could work in scalable technology rather than one-off agency delivery.

From mobile app technology and performance monetisation to international SaaS growth, I learnt how to open markets, build sales teams and partner with product organisations. Over time I wanted to go further — to identify the opportunity and build the technology business around it. ChatBet was that step: I assembled a technical team, shaped an agentic AI product, raised $750k and took the business from an identified opportunity through to a strategic exit.

London

Brands, agencies, monetisation and reusable commercial ideas.

Israel

Mobile technology and the move from bespoke services to one-to-many products.

International scale

Enterprise sales, partnerships, market entry and team building.

Founder

ChatBet, agentic AI and the evolution into product and venture building.

SELECTED EXPERIENCE

From insight to measurable commercial outcomes.

TUNE / HasOffers

International GTM and revenue scaling across EMEA — market segmentation, enterprise partnerships, sales teams and regional execution.

Bidalgo & Qverse

Helped accelerate early-stage technology businesses through sales leadership, team development, commercial processes and international customer growth.

ChatBet

Founded and commercialised an agentic AI betting technology venture, raised $750k in pre-seed funding and achieved a strategic exit.

HOW WE WORK TOGETHER

Clear priorities. Hands-on execution. Measurable progress.

The starting point depends on your business. The discipline stays the same: understand the opportunity, agree the commercial goal and build a practical route to it.

Find the opportunity

Customer discovery, commercial diagnosis and market validation. Identify what people will pay for and where growth is being held back.

Build the engine

Shape the proposition with product and engineering. Align pricing, sales enablement, partnerships, onboarding and delivery around it.

Prove and repeat

Win customers, measure adoption and economics, improve the offer and turn what works into a repeatable growth model.

Founding partnerships · Fractional CRO and commercial leadership · Focused commercialisation projects

WORK TOGETHER

Have technology, customers or a market opportunity — but not the commercial engine to scale it?

Whether it’s a founding partnership, a new product, an international launch or untapped revenue inside an existing business, let’s discuss what could be built and how we’d prove it.

Start a conversation →