Predictions for 2017 from performance and affiliate marketing experts
Performance marketing is a living, breathing, ever-changing thing, as anyone in the industry can tell you. Keeping up with the latest trends is an absolute
Articles
How to Measure the Success of Mobile Video Ads
With developments and demands on the rise, video is becoming an increasingly popular format for advertisements and is poised to take over the more traditional
Should European Advertisers and Publishers Be Worried About Mobile Ad Blockers?
With the adoption of mobile devices growing twice as fast as the global population, 2/3 of the world population will own a mobile device in only 4 years.
Ad Blocking in UK: Here to Stay or Gone Tomorrow?
With Europeans often regarded as being more sensitive to information privacy, are United Kingdom consumers any more likely than their American counterparts to install ad
The Power of Facebook Advertising
A lot of demand for this so I thought I’d post for those asking: The Social Gaming developers are facing tough challenges when it comes
Finding Velocity and Quality: Customer Acquisition for Social and Mobile Games
Here’s the video from one of my first speaking sessions at CasualConnect in 2013. In the past, game developers thought of customer acquisition in fairly
Everyone Has a Work Christmas Party Story… What’s Yours?
One out of every 10 people has an embarrassing Christmas story from work parties—here’s mine. In the U.K. it’s all about Christmas parties: drinking, eating,
How to set up a winning mobile marketing campaign
This year, users worldwide have spent more than 2.8 of their 9.9 hours of their digital media time a day on mobile. That’s equivalent to
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