As a commercial growth leader with 15 years of experience in cold calling and sending personalized cold emails at scale, I know that the key to success in the electric vehicle (EV) market is standing out. In a market that is constantly evolving, it can be difficult to make your eMobility startup stand out, but cold emailing is one strategy that can help.
#1 Subject Line is Everything
The subject line is the first thing that the recipient will see and it’s crucial to make it stand out. Keep it short and sweet, ideally 5 words or less. Customizing the subject line by including the recipient’s first name can also help to grab their attention and increase the chances of them opening your email.
#2 Personalization is Key
Next, make your email friendly. Don’t sound too formal, and never sound like a robot. Personalise your emails with interests that connect you both. For example, if you know that the recipient is an avid golfer, you can mention how your EV charging solutions can be implemented at golf courses. This helps to break the barrier and get the recipient thinking about how your product or service can help them.
#3 Keep it short and sweet
When it comes to the body of the email, less is more. Keep it short and to the point, no more than 3 paragraphs, each 1-2 sentences. Use HTML only, and avoid using pictures or company logos in the signature. The simpler the email, the more likely it is to be read.
#4: The Purpose of an eMobility Cold Email: Starting a EV-Conversation
The purpose of a cold email is to start a conversation, not to sell. Keep the ask simple and don’t ask for too much. Your goal is to provoke a “what if” or “hmm, interesting” thought. This will give you an opening to further discuss your product or service.
#5: Follow-ups: Adding eMobility Value
If you don’t receive a response after 3 follow-ups, it’s likely that you haven’t added enough value for them to respond. But remember, if you continue to follow up without adding value, it can do more harm than good. It’s important to continue providing value in your follow-ups if you’re looking to achieve startup growth.
#6: eMobility Personalization: The Key to a Better Response
Another important aspect to consider is the timing of your cold emails. The EV market is constantly changing, so it’s important to stay up-to-date on the latest trends and developments. Timing your cold emails to coincide with important industry events, such as EV trade shows or conferences, can help to increase the chances of getting a response.
It’s also important to note that cold emailing is not a one-size-fits-all strategy, especially for eMobility startups. Different industries and target audiences may respond differently to cold emails, so it’s important to tailor your approach accordingly. For example, if you’re targeting fleet managers, your cold emails should focus on the cost savings and efficiency benefits of your EV charging solutions.
Finally, don’t be afraid to experiment with different strategies and approaches. Try different subject lines, email formats, and CTAs to see what resonates best with your audience. A/B testing is a great way to see which approaches are working and which aren’t.
In conclusion, cold emailing can be a powerful tool for eMobility startups looking to stand out in the EV market. By focusing on unique features, targeting the right audience, and experimenting with different strategies, you can increase your chances of getting a response and ultimately drive growth for your startup. Contact me today or connect through LinkedIn to schedule a consultation and learn more about how we can help you.
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