Here’s the video from one of my first speaking sessions at CasualConnect in 2013.
In the past, game developers thought of customer acquisition in fairly abstract terms. In 2013, customer acquisition isn’t abstract at all, and developers need to understand how it works. Josh Swerdlow, Director of Business Development for Bidalgo, breaks down the metrics, tools, and techniques you need to look beyond the install to measure quality, as well as quantity, of your incoming players.
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